About Mike Oser

Summary- Author Box

Mike Oser is a Salem, Oregon–based entrepreneur, website designer, and SEO consultant with over 35 years of business experience. Self-employed since 1990, he helps service businesses and outdoor guides build websites that rank on Google and AI search platforms through SEO, GEO, and conversion-focused design.

Mike Oser: Entrepreneurial Timeline

1990–2008 | Home Furnishings & Textile Sales (MOE Inc.)

Mike Oser began his entrepreneurial career in 1990 as a self-employed sales representative in the home furnishings and textile industry under Mike Oser Enterprises Inc. (MOE Inc.). For nearly two decades, he represented manufacturers, worked directly with retailers, and built long-term business relationships across the United States.

This period established core business fundamentals that still guide his work today:

• Relationship-based sales
• Market positioning
• Brand trust and reputation
• Long-term client retention

2006–2016 | Importer & E-Commerce Operator (MOE’s Tackle Shop)

In 2006, Mike expanded into importing and exporting offshore-manufactured fishing lures, selling directly to anglers nationwide through moestackleshop.com.

At a time when e-commerce was still emerging for small businesses, he managed:

• Overseas manufacturing relationships
• Inventory and logistics
• Direct-to-consumer sales
• Online product marketing and early SEO

This experience highlighted how online visibility directly impacts revenue.

2007 | Building His First Website

Mike built his first website in 2007—not as a web designer, but as a business owner who needed customers to find his products.

That experience shaped his philosophy:

• Websites must generate results, not just look good
• Clear messaging beats clever design
• Search visibility determines growth

2012–2016 | CEO, Redriver Casting LLC

From 2012 to 2016, Mike served as CEO of Redriver Casting LLC, a spincast fishing lure manufacturing company.

As CEO, he oversaw:

• Product development and manufacturing
• Brand and market positioning
• E-commerce growth
• Marketing strategy

Running a manufacturing company reinforced a simple truth: if customers can’t find you online, nothing else matters.

2016–Present | Website Design, SEO & AI Search Strategy

By the mid-2010s, Mike transitioned his focus fully to website design and search visibility.

Today, he helps businesses across Oregon and the United States with:

• Website design and rebuilds
• SEO and Local SEO
• Google Business Profile optimization
• GEO (Generative Engine Optimization) for AI search
• Analytics and performance tracking

Mike works directly with clients—no outsourcing, no sales layers—building websites that load fast, explain clearly, and earn trust from Google and AI systems.